"Growth means change and change involves risk, stepping from the known to the unknown.”
"Growth means change and change involves risk, stepping from the known to the unknown.”
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Meta (Menlo Park, CA.) - 6 month contract w/PRO Unlimited
Program Manager, Business Planning & Operations (Commerce)
July 2021 – Current
July 2021 – Current
Constantly collaborating with cross-functional teams (including Partnerships, Category Management, and Product Marketing) to manage tracking, reporting, and execution of Event programming initiatives for Facebook and Instagram Commerce.
- Own day-to-day operational support for Meta’s Commerce Business Group and Shop Ads program.
- Established a new operational flow with cross-functional partners (i.e., Product Marketing & Strategic Partner Managers) to track and execute live events on Instagram & Facebook beginning in H2 2021, which led to a significant increase in efficiency.
- Communicate with stakeholders regularly, highlighting progress towards goals, key risks, and dependencies.
- Build summary reporting/slides on promotional event initiatives for cross-functional and executive audiences.
- Develop and maintain an understanding of business strategy and priorities to support recommendations around solutions and changes needed to existing approaches.
- Partner with internal Cross-Functional teams to provide Seller/Vendor Support, Initiatives, and mapping support.
Sound In Motion (San Jose, CA.)
San Jose Sharks Music Director & In-Game Entertainment DJ (Part-Time) August 2016 – Current
Providing music direction and live in-game entertainment for the San Jose Sharks professional hockey team that hosts ~17,000 fans.
- Cross collaboration with the Entertainment Director, Audio Engineer Supervisor, SJ Sharkie, and in-game host.
- Programming and executing music, sound bits, and commercial reads.
- Continually update and manage asset libraries and music log.
- Edit audio clips via Adobe Audition.
- A/V set up and maintenance of two laptops, cloud storage, and a 12-channel soundboard mixer.
- "Game Day" community engagement via Twitter for #TankTunes.
Google LLC (Sunnyvale, CA.)
Administrative Business Partner
July 2015 – April 2019
July 2015 – April 2019
Performed extensive administrative tasks and served as a technical lead for and manager of small projects for the Google Payments team.
- Managed cross-functional relationships between engineering, business development, marketing, and finance teams.
- Managed relations between Google Payments VP and 3P Customers.
- Built efficiency and effective responsiveness into existing operations and helped define new operational strategies.
- Supported planning for the Money 2020 Las Vegas tradeshow (AV, catering, exhibit organizers, inventory tracking, set up plus tear down, etc).
- Organized, managed, and executed offsite for Risk Engineering team of 70 colleagues.
- Nominated as Entertainment Director for the Google Payments 2019 holiday party consisting of 700+ employees (rated 4 stars out of 5).
- Joined the “Culture Committee” to plan internal events and increase employee morale.
eCommerce Site Merchandiser & Operations Lead - Daily Deals Program July 2015 – April 2019
Project managed sales event campaigns, assisted with business operations, and platform optimization of Site experiences for eBay.com/Deals, Fashion, and other Cross Vertical pages. Additionally, I led daily collaboration with North American cross-functional partners, including Marketing, Creative, Product, SEO, and Merchandising.
- Averaged $4M daily in Gross Merchandise Value for the Daily Deals platform using live analytics and Vertical Team feedback to optimize the Deal pages for GMV, category mix, live listing count, and other KPIs.Established operational best practices, calendaring, traffic plans, and detailed event execution processes to bring campaigns and sales events to successful implementation, improved buyer experiences, and increased new buyer participation, which led to a 20% growth YoY.
- Coordinated, QC, and assisted with the design of marketing assets (product images, banners, headers) using Jira for asset management and Adobe Photoshop for design elements. I successfully launched over 200 live-to-site campaigns on various landing pages throughout eBay.com.
- Acted as liaison between Site Merchandising and Engineering to identify platform bugs for weekly reporting.
- Partnered with the email marketing team to successfully plan and launch weekly emails to over 10 million subscribers.
- Piloted and trained teams on new or updated site merchandising processes or standards.
- Partnered with 3P digital retail partners to showcase ebay.com/Deals featured products.
Event Marketing Assistant Planner (6-month contract with ASK Staffing) December 2014 – June 2015
Coordinated strategic initiatives and managed projects to achieve greater success for PlayStation Developer conferences and trade shows.
- Partnered with Creative, Marketing, and Technical to orchestrate cohesive branding and develop impactful presentations, demos, and entertainment. Utilizing Salesforce for asset management.
- Led the creative direction of artwork for tradeshow booth digital displays and DevSupport landing page on PlayStation.com.
- Managed two events, PS Booth at GDC 2015 (>23,000 attendees) and DevCon 2015 for over 500 developers, executives, and CEOs from around the world, provided flight, hotel, and other logistic support efforts to ensure smooth execution.
- Led the development and management of the DevCon2015 Event app, connected with EventMobi to customize the app experience to include “how-to guide,” calendaring, registration, attendee management, and content sharing. This increased engagement, satisfaction, and reduced attendee issues. All efforts were resulting in over 500 downloads and 56,000+ views within three days.
- Managed and organized PlayStation’s “after GDC” private event party for over 300 VIP guests, which included guest list registration, mobile app check-in management, VIP relations, and guest services.
- Designed artwork for tradeshow booth digital displays and DevSupport landing page on PlayStation.com.
- Partnered with Creative, Event Planner, and Technical to orchestrate cohesive branding and develop impactful presentations, demos, and entertainment.
Orchard Supply Hardware (San Jose, CA.)
Orchard Supply Hardware (San Jose, CA.)
Marketing Coordinator March 2014 - December 2014
Provided planning and project management for large and small marketing campaigns and trade shows throughout Northern California. Lead for local sponsorship requests.
- Organized, proofed, and edited copy and images for various categories and campaigns within the eCommerce site.
- Assisted in the design and management of advertising material such as print material, tv commercials, and online advertisements.
- Inherited philanthropy program, “Neighbors Helping Neighbors” that increased community involvement, brand recognition, and foot traffic through the development of partnerships with Ronald McDonald House, Children’s Discovery Museum, and Special Olympics.
- Partnered with Oracle to participate in their corporate “Earth Week” event, created promotional materials, designed booth space and organized staff allocation, successfully tracked over $25K in additional sales.
- Managed set up and tear down of all Northern California tradeshow, cross-promotional and large-scale events which included scheduling,
- inventory management, photography, AV equipment, and swag.
TechShop, Inc. (Menlo Park, CA.)
Marketing Program Manager January 2012 - January 2014
Planned Team Building offsite events, managed trade show planning and attendance (i.e., Maker Faire), and served as a senior account manager for companies like Google and Facebook.
- Responsible for developing and managing all marketing collateral for TechShop Menlo Park, including online and physical signage.
- Surpassed event sales expectations and goals by 150% for the 3rd and 4th quarters of 2012 and met expectations in 2013.
- Developed a relationship with Google and Facebook that created a membership program distributed to over 40K employees nationwide.
- Planned over 100 team-building events with companies like Google, Facebook, Genentech, Apple, and more.
- Orchestrated and managed trade shows and local events, worked with sponsors, vendors, and internal team members to build and execute successful events.
- Maintained records of event aspects, including financial details, budget planning, tracking and reporting of individual events including ordering and post show invoice reconciliation.
Element Case (San Carlos, CA.)
Marketing Coordinator October 2010 - September 2011
Maintained and organized daily email inbox for customer support and managed various Marketing programs.
- Managed “Custom Case” program for professional athletes, corporations, and celebrities.
- Shared design concepts, marketing ideas, sales strategies, and customer feedback with owner/GM.
- Provided customer service to incoming phone calls via land line and Skype worldwide.
- Assisted with creation of customer service policies and procedures.
- Assisted with shipping department to pack and ship orders.
- Created limited edition, “Japan Relief” case concept to benefit Japan Disaster Relief fund in which 100% of 200 cases created, sold out within first week.
- Created concept for marketing project and video, “What’s Your Element?”
Y&D Cabinet Shop
Project Manager January 2007 - August 2010
Managed various home and commercial projects which included material layout, calendaring, measurements, customer service, and architectural drafting.
- Organized and created marketing materials and set up for various trade show events to showcase the quality of the cabinetry, which lead to a 300% increase in projects.
- Increased project efficiency by 200% within the first year of joining the company by creating a more significant organization using various internal filing systems, online applications, and increasing collaboration.
Family RV (San Jose, CA.)
Marketing & Event Coordinator May 2005 - December 2006
Coordinated event programming, setup, execution, and follow up for both onsite and offsite promotions that generated leads and exposure for the business.
- Assisted sales team with sales operations, financing, and photography of product inventory.
- Created and maintained marketing / cross promotion events calendars, materials, and campaigns.
- Produced all advertising materials for web and print (banners, accessories, magazine/newspaper).
- Managed Social Media sites (i.e. MySpace & Facebook).
- Formed partnership with Fresh Choice to head a campaign which resulted in 15% sales increase.
Editor and Business Development October 2002 - May 2005
Assisted with the launching and development of a start-up sports magazine company that expanded into marketing company.
- Built relationships with area businesses to land over $250K of ad sales for first year.
- Conducted grass roots marketing and promotional activities, increased readership and distribution by 50% after initial launch.
- Created and coordinated marketing and advertising materials, generated real-time content for social media sites and developed outreach to improve distribution and sales.
- Served as photographer and editor for sporting events like X-Games, Monster Energy Supercross, and Formula 1 racing.